Always Play The Long Game With Your Marketing

Scott Rosenbluth
2 min readSep 3, 2015

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You just made a tremendous investment in your brand new website. You spent months, working with your team to ensure that every detail, piece of copy, and photo helps to articulate your brands message. Now what?

Stop looking at Short-Term marketing solutions. Think down the road to sustain marketing success.

One of the big issues that I have with small businesses is they play the short-game. When you do that — you become that piece of valuable real estate just sitting on the market and loosing value.

Websites need movement and traction. They need to change and to keep things interesting. Not only are you going to have new customers visiting, but returning customers who need to remain engaged. That is hard to do when ever tool in your marketing arsenal remains stagnant.

When you are looking for a web design firm, agency or freelancer — don’t think about the project itself but the long-term mission and marketing strategy.

At CRAZE Management, we have spent years developing a solution that can help small businesses accelerate growth by thinking long-term. We realize that most companies cannot afford a full marketing team or spend hundreds of thousands of dollars with an agency. They need to have access to engaging content, social media consistency, unique/creative campaigns, copywriters etc. We have accomplished all that and more. Most important, CM allows businesses to work on what they know best — their product.

We would love the opportunity to think down the road with you so you don’t find yourself asking “What Now?” Email cmny@crazemgmt.com for more information.

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Scott Rosenbluth
Scott Rosenbluth

Written by Scott Rosenbluth

CEO at Craze Management, a marketing management firm accelerating the growth of small business.

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